Terms of Service
& Partner Agreement.

Definitions

• "Istibqa Ltd" — the company registered in England and Wales (Co. No. 17089113), operator of the ISTIBQA programmatic distribution network.
• "Partner" — any brand, advertiser, agency, or individual engaging with Istibqa Ltd's distribution or affiliate network.
• "Services" — programmatic content distribution, multi-platform media placement, affiliate referral programmes, and associated AI-assisted content services provided by Istibqa Ltd.
• "Platform" — third-party social media and content platforms (YouTube, Instagram, TikTok, LinkedIn, etc.) through which Istibqa Ltd distributes content.
• "Content" — any promotional, editorial, or sponsored material distributed by Istibqa Ltd on behalf of a Partner.

Services & Scope

Istibqa Ltd provides programmatic distribution services including, but not limited to:

• Multi-platform content distribution across social media, video, and editorial channels
• AI-assisted content creation, localisation, and optimisation
• Performance analytics and campaign reporting
• Affiliate and referral programme management for partner products (including Tadhkir and Invux AI)
• Media network partnership management

Services are provided on an "as-available" basis. Istibqa Ltd does not guarantee specific reach, impressions, or conversion outcomes, as these depend on third-party platform algorithms and audience behaviour outside our control.

Intellectual Property Protection

Partners and third parties are strictly prohibited from:

• Attempting to access, decompile, or reverse-engineer our internal technology stack
• Replicating, licensing, or sublicensing our distribution methodology or AI workflows
• Using outputs of our AI systems to train competing models without express written consent
• Claiming ownership of, or filing intellectual property rights over, any derivative of our systems

All creative assets produced by Istibqa Ltd on behalf of a Partner remain the property of the Partner upon full payment, unless otherwise agreed in writing. Our underlying technology, prompts, and workflows remain the exclusive property of Istibqa Ltd at all times.

Any breach of this section may result in immediate termination of the partnership and legal action under applicable UK and international intellectual property law.

AI Content & Advertising Compliance

Istibqa Ltd utilises proprietary synthetic intelligence to assist in high-velocity content production. All promotional assets distributed through our network adhere to the following standards:

• Disclosure: Every commercial or sponsored post includes clear #Ad, #Sponsored, or #Gifted labels as required by the UK Advertising Standards Authority (ASA) CAP Code and equivalent international standards.
• Accuracy: All brand claims are audited prior to distribution to ensure compliance with UK CAP Code standards. Partners are responsible for the factual accuracy of product claims they provide.
• Localisation: Multilingual content is processed through our linguistic compliance engine to ensure regulatory alignment in each jurisdiction of distribution.
• AI Disclosure: Where required by applicable law or platform policy, AI-generated content is labelled appropriately.
• No deceptive practices: We do not engage in fake engagement, purchased followers, astroturfing, or any form of deceptive marketing.

Partners warrant that all briefs, product claims, and materials provided to Istibqa Ltd are truthful, lawful, and do not infringe third-party rights. Istibqa Ltd reserves the right to refuse or modify any content brief that, in our sole judgement, fails to meet these standards.

Data Privacy & Processing

Istibqa Ltd operates as a Data Controller for data collected in connection with our own website and operations, and as a Data Processor for personal data processed on behalf of Partners where applicable.

What we process on behalf of Partners:

• Campaign performance data and analytics (aggregated, anonymised where possible)
• Contact details of Partner representatives for account management
• Affiliate referral records and commission data

Sub-processors we engage:

• Cloudflare Inc (USA) — CDN and DDoS protection. Standard Contractual Clauses in place.
• Formspree Inc (USA) — contact form processing.
• Stripe Inc (USA) — payment processing for partner agreements. PCI-DSS Level 1 certified.

Data retention:

• Partner account and contact records: duration of the agreement plus 6 years
• Financial and payment records: 7 years (statutory UK requirement)
• Campaign performance data: 2 years from campaign end

We do not sell Partner data to third parties. We do not use Partner data for advertising or profiling unrelated to the services provided.

Full details of our data practices are set out in our Privacy Policy. For data processing agreements, contact [email protected].

Partner Obligations

By engaging Istibqa Ltd's services, Partners agree to:

• Provide accurate, truthful, and lawful product information and briefs
• Comply with all applicable advertising regulations in their target markets, including the UK CAP Code, FTC guidelines, and equivalent international standards
• Obtain all necessary rights and clearances for any creative assets, trademarks, or third-party content provided to Istibqa Ltd
• Not engage Istibqa Ltd to promote products or services that are illegal, harmful, or in violation of applicable law
• Pay invoices within the agreed payment terms; late payments incur statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998
• Maintain confidentiality of Istibqa Ltd's proprietary methodology, pricing, and technology
• Not solicit Istibqa Ltd's media partners, creators, or distribution contacts for direct engagements during the term of the agreement and for 12 months thereafter

Breach of any of these obligations may result in immediate suspension of services and, where applicable, legal action to recover losses and enforce confidentiality.

Brand Safety Statement

Istibqa Ltd operates a zero-tolerance policy on content that is:

• Hateful, discriminatory, or incites violence against any individual or group
• Sexually explicit or inappropriate for general audiences without appropriate platform safeguards
• Misleading, fraudulent, or in violation of consumer protection law
• In breach of any platform's community standards or advertising policies
• Related to prohibited product categories (tobacco, certain financial products, weapons, etc.) without appropriate regulatory approvals and disclosures

Istibqa Ltd reserves the right to suspend or permanently terminate distribution for any Partner whose content or conduct, in our sole judgement, poses a reputational, legal, or ethical risk to our network — without prior notice and without liability for refund of fees paid for future periods.

We conduct periodic brand safety audits of all active campaigns. Partners are notified of any compliance concerns and given a reasonable opportunity to rectify issues before suspension.

Limitation of Liability

To the fullest extent permitted by applicable law:

• Istibqa Ltd's total liability to any Partner in connection with the Services shall not exceed the fees paid by that Partner in the 3 months preceding the claim.
• Istibqa Ltd is not liable for indirect, consequential, or incidental losses, including loss of revenue, loss of business, or reputational damage.
• Istibqa Ltd is not liable for platform downtime, algorithm changes, or changes in reach or engagement on third-party social media platforms.
• Istibqa Ltd is not liable for the actions or omissions of third-party platforms, creators, or sub-contractors, except where required by applicable law.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be limited under applicable law.

Term & Termination

Unless otherwise agreed in writing, partnership agreements run on a rolling monthly basis. Either party may terminate with 30 days' written notice to [email protected].

Istibqa Ltd may terminate immediately and without notice if:

• A Partner breaches the Brand Safety Statement (Section 07)
• A Partner engages in fraudulent activity or misrepresentation
• A Partner violates applicable law in connection with the Services
• A Partner breaches confidentiality or intellectual property obligations

Upon termination, all licences granted cease immediately. Outstanding fees remain payable. Sections 03 (IP), 05 (Data Privacy), 07 (Brand Safety), 08 (Liability), and 10 (Governing Law) survive termination.

Governing Law & Disputes

These Terms are governed by the laws of England and Wales. Any dispute arising from or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

We encourage resolution of disputes informally in the first instance. Parties agree to engage in good-faith negotiation for at least 30 days before commencing formal proceedings.

These Terms constitute the entire agreement between the parties in relation to their subject matter and supersede all prior representations, agreements, or understandings, whether oral or written.

Contact & Legal Notices

For Terms-related enquiries, Partner Agreement requests, or legal notices:

Istibqa Ltd
27 West Park Terrace, Bradford, BD8 9SQ, United Kingdom
Email: [email protected]
Tel: +44 7760 979458
Company No. 17089113 · Registered in England and Wales

For privacy-related enquiries, see our Privacy Policy.